As a part of the inaugural store opening, Proenza Schouler wanted to make a significant impact on Madison Ave with their window display. This project was a great lesson in patience as the proper curing time for the multiple part resins pour was critical for a successful execution as we only had one attempt to get it right.
One of my favorite parts of this project was visiting the store and watching passers-by turn around to do a double-take with a curious stare.